Tuesday, June 14, 2011

How To Search Engine Optimise Your Website

If you are writing blog posts in your website but not thinking of optimising it for search engines like Google, you could be missing out on a big opportunity to bring more visitors to your site.

Writing blogs that are optimised for search engines isn't as simple as merely considering a subject and writing about it. There's nothing wrong with writing this way (and I happen to be responsible for it), but if you will take time to write your blog post, you might as well leverage the topic you are writing about to be optimised for search engines like Google, meaning writing with the intention of making it more visible to as many people as possible when they are searching the web.

More eyeballs in your site = more potential prospects or sales. Plus, it will also help increase your authority on a given topic.

Providing quality content is a kind of currency that is crucial to any business's internet marketing. More people are now searching online for answers so ranking in the search engines for what people are searching for is crucial. The key is to become strategic when it comes to your approach using SEO tactics.

Here are a handful of useful tips to remember:

• Find a fascinating subject and share your thoughts

A great way to do this is to skim the news and see when there is any news highly relevant to your industry. If there is, why not come up with it and share your thoughts. Sometimes things happen in other industries that you could relate to in your own. Consider covering it. Also try to consider all the questions people ask you on every day basis. Perhaps this is a subject of great interest worth writing about.

• Conduct market and keyword research

Once you found a topic worthy of writing about, you need to conduct keyword research. This is a method of checking that people are actually searching for the terms that you are planning to come up with. You have to make sure that there are enough people trying to search for that keyword to really make it worth your while. Additionally you have to make sure that the keyword is not too competitive.

Also ensure that what you are covering relates to the products or services that you offer. Determine what the keywords you will use that will relate to your research or purchase intent. It's ok to make use of either, but when doing research, build in a mechanism where one can capture a name or email address so you can try to develop a relationship before they're ready to buy.

• Pick your keywords

Select one keywords for every post and make a two or three variation of that keyword. This is to make the post in your page easier to read. For instance, if "car mats" was your main keyword vary the keyword to make use of other terms such as "Holden Car Mats," "Rubber Car Mats," or "Car Mats Rubber."

• Optimise your blog Post

Once you have selected keywords, you have to make sure that your blog post must contain them. Specifically, the keyword must be in the url, page title, description plus the heading. Your images should also be optimized for the keyword.

• Use Anchor-text

Link one of those keywords to another related page on your website. Ideally, the link should go to a related page which has a strong call to action e.g. buy genuine car mats.

• Share the content across social networks

The next step is to share your posting across social networking networks. Included in this are mediums such Facebook, Twitter as well as LinkedIn. Internet search engine are now paying a lot more focus on internet sites and we will soon find that content that's shared across the web will rank strongly in the search engines. Make use of the keywords that you're targeting when you share this content. For those who have a WordPress blog, you can use social plugins like FBLike, LinkedIn Share, TweetMeMe, Sexy Bookmarks, or the AddThis buttons.

You can also make use of the Facebook comments plugin to help increase user interaction with your content. Ensure your site comes with an Feed so people can read your articles even when they aren't visiting your website directly.

• Find links

Getting links to your website is critical to help boost your site within the search engine ranking positions. How many links do you need? You need higher quality links than your competitors who're ranking above you. There are several free and paid tools that can help you discover links.

• Track the performance

Monitor your blog post and website in terms of the way it ranks for that keywords you selected. Will it show up on the first page? If not, what page will it show up on? Check your Google Analytics too for which keywords are driving people to your site. Should you look at your progress, you will notice what posts are working and those aren't working so well with your readers. Repeat the tactics that worked. You could strengthen your blog more keywords.

As you can see Search Engine Optimization is a gradual procedure that could be time intensive. Setting aside a tiny bit of time each week means that you will make progress during a period of time. The length of time will depend on how competitive your market is.

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