How To Make Money Online By Optimizing Your Website

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Making money online isn't as easy as it was 10 years ago. Back then, you could choose a niche, set up a Google AdWords account for just a few pennies, start placing ads and you are in business. Or, dare I say it, SPAM a million people by collecting email names from an ISP directory and bam you're an overnight success. Maybe it was not that easy, but, it certainly takes a lot more time and effort to even succeed on the internet, much less became a mega-zillionaire, today.
Do not become discouraged. There is a way a person can make money online successfully and not spend a fortune trying to market a $50 program or any other internet program for that matter.
Search Engine Optimization (SEO) is a long-term process for driving traffic to your website. You can create permanent residual income by optimizing your website to give the best results.
You may feel like stopping this long and tedious process and just start-up a quick email campaign or start posting a lot of classified ads. That's good, but, you only make money online as long as you continuously keep up the email campaign or post your classified ads, daily. SEO allows you to get quality customers without the continuous soliciting for customers.
As I mentioned earlier, SEO is a long-term process, but can provide you with permanent results. You will want to approach SEO in two phases. The first phase is on-site optimization. On-site optimization improves the quality of the website. Mainly, you want to create keywords in the content of the websites. Your goal is to get people to find your website when they search for a product, a service, or information with the keywords using the search engines.
You should create your meta tags accordingly, once you have created good keywords along with good content. Meta Tags are not seen by your website viewers, but are in the coding of your website. Meta tags help direct the search engines when crawling through your website. Make sure you have all of your image links and text links operating correctly after you have added your text content to your website.
The second phase of optimizing your website is off-site optimization. You can do this process yourself or you can get a SEO Specialist to optimize your website. You can get started by grabbing a copy of Google's SEO guide.
A few of the steps involved in SEO are Article Submission, Link building and Social Media Networking. Article Submission allows you to send subject related articles to ezines. Your best method is to earn your readership by providing quality articles. You can find that you only hurt your chances of increasing your webpage ranking by spamming ezines with special submission software.
Link building is a process of having your webpage back to another webpage. You want one way links linking back to your webpage. But, two-way links can establish a higher page rank, as well.
Another SEO method involves social media networking. Join the social media networks in order to create more links to your website and increase your webpage ranking. There are many social media networks to select such as Facebook, Twitter or Linked In. If you find it tiresome or it is just not your style, create a profile including your website link, at least. Also, you can get a SEO specialist to manage your social media accounts.
Search Engine Optimization may be a long term process to manage, but, it will definitely benefit you in the long run, saving you money, saving you time and making you money online!