Like many before you, it may be that you believe your website is letting you and your business down by not driving business to your company the way you planned. The reason for this might be because of poor website design. People need to grasp the concept that website design has to be done with a lot of care, as there is more to it than just the provision of an online account about your company. In order to be successful, your website needs to achieve a high page rank with the search engines, as this is the best way for gaining online traffic to your site. There are a number of ways in which you can boost your page rank by the use of good website design. Anybody who wants a website, should take the time and trouble to try to understand how all of this works prior to even starting a website, even if you are hiring somebody to create your website for you. Unless you do this, you will not be able to judge whether they are doing the right things for you. It is so easy for people to be taken in by those who use technical language, if you do not really know what you are looking for in respect of your company's website.
A website design should deliver certain elements that have proved to give good results. For example, the inclusion of a blog within the web pages will give a greater chance of search engines picking up the site, as they have a penchant for content that is both fresh and unique. Naturally, to achieve this, you will have to ensure that effort is made to add content on a regular basis so that you can preserve your advantage. The uniqueness of the content cannot be emphasised strongly enough. Even each and every page of the site needs to be totally different from the other ones within the site. Resist any temptation to repeat the same phrases and sentences, as the search engines will not approve of this. Any repetition can easily be overcome by slightly amending the wording on the pages, so that they have the same meaning, but without being one and the same. In any event, continually repeating the same information will leave you less space to sell your products and services.
If you have a business whereby you are selling one than one product or service, then you should make sure you have a separate page for every one. If you do this, you could have a keyword or phrase for each web page. Its also a good idea to have quite a few web pages, as this gives you a greater chance of being found by search engines. Each and every page of the site should be keyword rich.
If you are able to include these suggestions on your website pages, you will be more successful in climbing up the page rankings, as well as improving visitor experience by those coming to your site. If people enjoy using your site, this in turn should help you to achieve sales.
Try contacting an affordable website design agency, who will not only be able to provide cheap web design, but who will also be able to advise you on getting a good page rank.