Google is offering one of the most popular methods of marketing on the Internet today. Google Adsense is now commonplace among active Internet marketers. It is the biggest platform for advertising on the Internet. But what are the Google Adsense secrets to success in the Internet marketing industry?
As any marketing strategist would tell you, you have to make sure that your ads are attractive and catchy. You don't have to make it stand out, really. You just have to make sure your ads are congruent with your website that it blends in. These give an idea of authenticity and not just spam ads on your website.
Make sure that you are using the right ad type and size. You might just be using too small an ad size to promote your product. Small ad sizes are not going to be effective especially when you have the entire text sprawled on your screen. Make sure the ad is proportionate and well laid-out on your webpage. It has to fit in a location where it will be seen and drawn attention to.
As mentioned earlier, your ad has to have a good location. Placing it high on the page is a good idea since it will be the first thing that a visitor will be seeing on your website. You don't have to place it too high that it actually is totally ignored. You can place it right on eye level where the website visitor will immediately be able to see it.
Another of the Google Adsense secrets is to use images. Images help attract the attention of the visitor. Compared to text, the average person is attracted to more graphics than something to read. Of course, this means more potential people to click on the advertisement.
Another thing that you have to remember is to monitor your click-through rate. This helps measure the effectiveness of the advertisement. This will help you determine if you are making real profit from your ads. Make sure that your ads are making at least 5%.
Another thing that you can try to avoid is standard types of ads. As what was mentioned earlier, you have to have the right ad size and type to make it really effective. However, you have to know that most people are ad-blind, especially the web-savvy people. So you can try checking out Adsense's most effective ad sizes to give you an idea of what really works and doesn't.
Last of the Google Adsense secrets that you have to know is to make sure that the content of the ad is relevant and not misleading. You have read that it has to be catchy. But you don't really have to sensationalize on the content of the ad. You need to make sure that you are delivering the right expectations to your potential customers.